Toshiba calls it quits and says Blu-ray is hi-def DVD format

February 20, 2008 · Filed Under Business, History, Internet, News, and Technology · Comment 

photo of a Blu-ray DVD Toshiba yesterday surrendered, saying it willingly giving up future sales and profits in the lucrative high-definition DVD market.

In giving up its fight for the HD DVD format as the next-generation HD DVD, Toshiba has conceded that Blu-ray will be the standard format. Blu-ray is backed by Sony, Matsushita Electric (which makes Panasonic-brand products), and five Hollywood studios.

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