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server load balancing

Dr Pepper site crashes under Chinese Democracy giveaway visitor load

November 23, 2008

I went to the Dr Pepper site to see how it was holding up during the Chinese Democracy launch free Dr Pepper giveaway promotion has now been underway for just over 13½ hours. What did I find? That my thoughts of a server crash had panned out.

In my original post about the Dr Pepper free 20-ounce soda for all Americans because Guns N’ Roses’ album, Chinese Democracy has hit store shelves after 17 years in the making, I noted that planning by the Dr Pepper IT staff was a critical factor in this promotion.

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